AFP – Vevo, a music video website being launched next week, said Thursday it had struck a deal to feature programming from CBS radio and CBS-owned online music station Last.fm on the new site.
Vevo, which is scheduled to go live in the United States and Canada on Tuesday, is a partnership between the Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Co.
Vevo.com, which describes itself as a “music video hub for consumers, advertisers and content owners,” is being powered by Google-owned YouTube.
Vevo and CBS Interactive Music Group said programming from more than 90 CBS radio music stations and Last.fm would be featured on Vevo including interviews and live performances.
“VEVO’s intent is to offer the music fan unparalleled access to a rich library of music programming featuring their favorite artists, whether it be music videos in the traditional sense or other new and original music content,” Vevo president and chief executive Rio Caraeff said in a statement.
As album sales decline and online piracy bites into their profits, major record labels have been forging new arrangements such as deals with MySpace, Apple’s iTunes and YouTube to generate new revenue streams.